Founder of unblind.ai · E-commerce & AI Director
François-Olivier Hoizey
E-commerce & AI Director at a group of premium brands since 2021, publisher of websites with several hundred thousand visitors per month since 2006, founder of unblind.ai.
François-Olivier Hoizey practices SEO on both sides of the fence: as the publisher of high-traffic content websites, and as an e-commerce executive responsible for online revenue. This dual experience is what shapes the editorial line of the unblind guides: traffic only has value if it serves the business.
E-commerce & AI Director at a group of premium brands
Since 2014, he has worked at Fremaux Delorme, a French group in high-end home and bed linen. An e-marketing UX and UI manager for seven years, he has led the group's e-commerce since 2021 as E-commerce & AI Director and a member of the executive committee.
He drives the online strategy and the roadmap for the group's brand websites, including Yves Delorme, Laurence Tavernier, Olivier Desforges and Christian Fischbacher, as well as the e-merchandising, web design, marketplaces, traffic acquisition and web technology teams. The group sells in France and internationally (United States, United Kingdom, Germany, Switzerland).
He also led the deployment of artificial intelligence across the company: choosing tools, training 200 employees across six sites, introducing AI agent-assisted development in the engineering team, and deploying AI-assisted business reporting tools.
Publisher of high-traffic websites since 2006
Alongside this, he has created and optimized around fifteen personal websites, three of which are still active:
- Unjourunerecette.fr (since 2014): 5,000 tested recipes, 63,000 members and up to 1.2 million visitors per month.
- niceTrotter.fr (since 2006): an independent guide to the city of Nice, ranking in search for twenty years.
- clickMiam.fr (since 2024): a recipe engine built from the ingredients you have on hand, millions of recipes and automated curation pipelines.
Twenty years of editorial SEO have taught him what an article does well (attract an audience, build a brand) and what it does badly (sell).
Founder of unblind.ai
In 2025, he founded unblind.ai to automate the work he saw being done by hand, page by page, in e-commerce teams: analyzing the search intent of every category page and every facet, then writing the matching title tags, meta descriptions, H1s and SEO copy, at the scale of catalogs with several thousand URLs.
The principle guiding his approach to e-commerce SEO comes down to one question to ask for every page you create or optimize:
Would I be willing to pay for advertising to bring people to this page?
If the answer is no, the page rarely deserves the SEO effort you are about to devote to it.
His role in the unblind guides
The guides are written by the unblind team. François-Olivier Hoizey defines their angles, contributes field experience and validates the recommendations before publication.
Guides published with his expertise
AI Overview and GEO AI Overview in France: what impact on e-commerce? A study of 599 queries
Two months after its launch in France, on which e-commerce queries does Google display an AI Overview? Results by intent and by sector, cited sites, and what it changes for your categories and your articles.
6 min readRead guide
AI Overview and GEO SEO and AI in e-commerce: generating tags and texts safely
Does Google penalize AI-generated content? What its guidelines really say, where the line of scaled content abuse lies, and the safeguards that make the difference between useful AI production and spam.
3 min readRead guide
Platforms, tools and agencies Best AI SEO tool for e-commerce: our 2026 ranking of 11 tools
Eleven AI SEO tools scored on their SEO coverage of your catalog and their sales focus, with our 2026 podium and a published scoring method.
11 min readRead guide
Category pages Brand pages in e-commerce: capturing brand + product searches
Shoppers often search for a product by its brand: 'Royal Canin cat food', 'Dyson vacuum'. How to structure and optimize your brand pages, and how to cross them with your categories.
2 min readRead guide
Title and meta description Optimizing the SEO tags of thousands of pages: templates, manual writing or controlled AI?
Three ways to optimize the title tags, meta descriptions and H1s of a large catalog: variable templates, manual writing and AI generation with quality control. Strengths, limits and costs.
3 min readRead guide
Facets Canonical tags in e-commerce: don't make your categories and facets disappear
Product variants, facets, pagination, parameters: when to use the canonical tag on an e-commerce site, what it guarantees (and does not guarantee), and the mistakes that remove pages from the index.
3 min readRead guide
Title and meta description H1 tags on category pages: the simple rule, and the mistakes that cost
One H1 per page, the main query in its natural form, consistent with the title: how to write the H1 of your categories, facets and product pages, and the frequent mistakes of e-commerce themes.
3 min readRead guide
Category pages Category page SEO copy: what really works, and what is useless
Do your category and facet pages need copy? What Google says, what the tests show, the length and placement that work, and how to produce this copy at scale without falling into valueless generated content.
8 min readRead guide
Category pages Optimizing a category page for SEO: the complete step-by-step method
Primary query, URL, H1, title tag, meta description, copy, product list, internal linking, structured data, measurement: the ten steps to optimize an e-commerce category page, and how to automate them across a whole catalog.
5 min readRead guide
Title and meta description Category and facet page title tags: the method, with examples
Length, structure, words to put first, facets, mistakes that push Google to rewrite your titles: how to write the title tag of a category page that ranks and earns clicks.
8 min readRead guide
E-commerce SEO strategy E-commerce SEO traffic strategy: why optimizing category pages pays far more than publishing blog posts
A visitor who lands on a category page converts roughly ten times better than a blog reader. The math, the sources, and the strategy that follows, at a time when AI Overview captures informational clicks.
9 min readRead guide
AI Overview and GEO ChatGPT SEO: how an e-commerce site can appear in the answers
ChatGPT Search, the OAI-SearchBot crawler, product discovery: what allows an online store to appear in ChatGPT answers, what is pointless, and how much room to give this channel.
3 min readRead guide
Facets E-commerce crawl budget: get the pages that sell indexed first
Crawl budget does not concern every site, but e-commerce catalogs with facets are particularly exposed. What Google says, how to know if you are affected, and the levers that matter.
3 min readRead guide
E-commerce SEO strategy E-commerce SEO audit: what to check, in the order that pays off
Indexing, categories, facets, tags, content, internal linking, international, AI Overview: an SEO audit checklist built for e-commerce sites, ranked by revenue impact rather than alphabetically.
3 min readRead guide
Platforms, tools and agencies E-commerce SEO consultant: when to hire one, what it costs, how to choose
What an SEO consultant brings to a retail site, the day rates observed in 2026, the questions to ask before choosing one, and how to combine their expertise with production tools.
3 min readRead guide
E-commerce SEO strategy E-commerce SEO action plan: the steps, in the order that generates sales
Goals, pages that sell, facets, production at scale, supporting content, measurement: a six-step e-commerce SEO strategy built around revenue rather than traffic.
3 min readRead guide
Platforms, tools and agencies E-commerce SEO tool: choosing the right software for what you need to do
Analytics, rank tracking, technical audit, production of tags and copy: no SEO tool does everything. The families of tools, the free ones that are enough, and the order in which to equip yourself when managing a catalog.
4 min readRead guide
Facets Optimizing a facet page for SEO: the steps, from decision to measurement
Deciding whether a facet deserves indexing, giving it a clean URL, its own tags and copy, linking it and monitoring it: the step-by-step method, and its automated version.
3 min readRead guide
Facets Why facet pages are among the most profitable pages on an e-commerce site
More combined volume than the category, more precise purchase intent, often higher CPCs, less competition and fewer AI Overviews: the five reasons your facet pages can become your most profitable pages.
4 min readRead guide
Facets Faceted navigation and SEO: which facets to index, and how to optimize them
Facets can become your biggest source of qualified traffic, or your worst crawling problem. The method for choosing the combinations to index, blocking the others cleanly and optimizing the ones that remain.
5 min readRead guide
AI Overview and GEO GEO: SEO for AI answers, what really changes for an e-commerce site
Generative Engine Optimization, AI Overview, ChatGPT: what the research says, what Google says, who is actually cited in AI answers in France, and where an e-commerce merchant should focus their effort.
4 min readRead guide
Platforms, tools and agencies Google Merchant Center and free listings: the SEO channel many e-commerce merchants forget
On buying queries, Google displays product modules in the vast majority of cases. Merchant Center free listings let you appear there without paying. How to take advantage of them, and why they complement your category pages.
2 min readRead guide
E-commerce SEO strategy How long does it take to see SEO results on an e-commerce site?
Google talks about four months to a year. What speeds up or slows down the effects, what moves first (click-through rate, before rankings), and how to measure progress without fooling yourself.
3 min readRead guide
Category pages E-commerce internal linking: channeling authority to the pages that sell
Menus, breadcrumbs, links between categories, links from articles: how to organize the internal linking of an e-commerce site so Google finds, understands and values your category and facet pages.
4 min readRead guide
E-commerce SEO strategy International SEO in e-commerce: the potential, the pitfalls, and the real workload
Every new market adds search demand that your local competitors already capture. What internationalization brings, why translating is not enough, Google's technical rules, and the volume of SEO production to plan for.
4 min readRead guide
Facets E-commerce long tail: the traffic your competitors leave on the table
On "fitted sheet", the generic keyword accounts for only 13% of the volume of related queries. What the long tail really represents in e-commerce, why it converts better, and which pages should capture it.
4 min readRead guide
Title and meta description E-commerce meta descriptions: how to write them for your categories (and why Google rewrites them)
The meta description does not win rankings, but it decides part of the clicks. Length, structure, examples for category and facet pages, and how to limit Google rewrites.
5 min readRead guide
E-commerce SEO strategy Organic traffic in e-commerce: measuring the traffic that generates sales
What organic traffic is, how to measure it in Google Search Console and Google Analytics, and why you should always break it down by page type and intent to know whether it pays.
3 min readRead guide
Category pages Out-of-stock products and SEO: protecting your category traffic
Temporary stockout, discontinued product, category emptying out: what to do with the pages concerned so you lose neither acquired rankings nor visitor trust. The decision, case by case.
2 min readRead guide
Category pages E-commerce category pagination: what Google really recommends
One URL per page, a canonical pointing to itself, no fragment, rel=next and rel=prev abandoned by Google: pagination best practices for e-commerce categories, based on the official documentation.
3 min readRead guide
Platforms, tools and agencies PrestaShop SEO: optimizing your categories, tags and facets
Simplified URLs, category tags, the faceted navigation module, duplicates: the essential SEO settings for a PrestaShop store, and how to handle hundreds of categories without manual entry.
2 min readRead guide
Facets Programmatic SEO in e-commerce: creating pages at scale without falling into spam
Generating hundreds of pages from catalogue data is the very definition of e-commerce. What separates useful programmatic SEO from the scaled content abuse Google sanctions.
3 min readRead guide
E-commerce SEO strategy Search intent in e-commerce: matching every query with the right page
Informational, commercial, transactional, navigational: how to recognize the intent behind a query by reading Google, and which page of your site should answer it.
4 min readRead guide
Category pages E-commerce SEO seasonality: preparing your categories for sales, Christmas and Black Friday
A recurring URL for each peak period, a page prepared in advance, permanent categories that carry demand all year round: the method to make the most of seasonal peaks without losing SEO ground year after year.
3 min readRead guide
Category pages Semantic content clusters in e-commerce: apply them to your categories, not just your blog
Semantic content clusters are usually designed for blogs. On a retail site, their most profitable version rests on the site tree: categories, subcategories, facets and supporting content. The method.
3 min readRead guide
Platforms, tools and agencies Semrush alternative for an e-commerce site: analyze or produce?
Semrush and its competitors are analysis tools. If your need is to optimize the tags and copy of thousands of categories, you need a production tool. How to choose based on what you are really looking for.
2 min readRead guide
Platforms, tools and agencies SEO agency and automated tools: the combination that works in e-commerce
The expert for strategy, the tool for production at scale: why this split of roles delivers better results than an agency writing everything by hand or a tool shipped without strategy.
4 min readRead guide
Platforms, tools and agencies Choosing an e-commerce SEO agency: the criteria that really matter
Catalog experience, prioritization method, revenue measurement, production organization: the criteria for choosing an e-commerce SEO agency, the budget ranges observed, and the warning signs.
3 min readRead guide
Category pages SEO cannibalization in e-commerce: when your categories compete with each other
Category and facet pages targeting the same query, a blog post competing with a category page for a buying query, duplicate tags: how to spot cannibalization in Google Search Console and fix it.
4 min readRead guide
Platforms, tools and agencies E-commerce SEO copywriting: writer, agency or AI for your categories and facets
In e-commerce, the SEO copy that pays off is not blog copy: it is the title tags, meta descriptions, H1s and copy of your categories and facets. Who can write them, at what volume, and how to judge the result.
4 min readRead guide
Title and meta description SEO click-through rate in e-commerce: gaining traffic without gaining rankings
At the same ranking position, a better click-through rate means free extra traffic. How to measure your organic CTR, what makes it drop (AI Overview, product modules, rewrites), and the levers that make it rise.
3 min readRead guide
E-commerce SEO strategy SEO ROI in e-commerce: calculating it, and forecasting it before investing
Incremental revenue, margin, cost of the advertising equivalent: three ways to calculate the return on investment of SEO for an e-commerce site, with a worked example and the pitfalls to avoid.
3 min readRead guide
Title and meta description Title tags, meta descriptions, H1s and category copy: gimmick or real performance lever?
What public tests show about the effect of tags and category copy, when optimizing them really pays off, when it is a waste of time, and the other workstreams without which it is not enough.
5 min readRead guide
E-commerce SEO strategy SEO or PPC for an e-commerce site: how to split your effort (and use each to feed the other)
Time to results, cost, control, durability: what really sets SEO and PPC apart for an online store, how to calculate what your organic traffic is worth, and how to make the two work together.
4 min readRead guide
Platforms, tools and agencies Shopify SEO agency: what it must master, and what you can automate
Collections, filters, robots.txt.liquid, Shopify Markets, themes and apps: the specific skills to expect from a Shopify SEO agency, and the production tasks you can automate directly in your store.
3 min readRead guide
Platforms, tools and agencies Shopify SEO: optimizing your collections, products and tags
What Shopify already handles for you (canonicals, robots.txt, sitemap), what you have to do yourself (collection tags and copy, filters, international), and how to handle hundreds of collections.
3 min readRead guide
E-commerce SEO strategy E-commerce site redesign or migration: protecting your SEO, and making the most of it
CMS change, new site structure, new domain: the checklist to avoid losing SEO traffic during an e-commerce redesign, and the opportunity to bring the tags across the whole catalogue up to standard.
3 min readRead guide
Category pages Zombie pages in e-commerce: spotting them, then reviving the ones that can sell
Empty categories, traffic-free facets, forgotten collections, discontinued products: how to spot pages that serve neither visitors nor SEO, and decide for each one between improvement, merging and removal.
3 min readRead guide